“You’re Never Too Old To Follow Your Dreams”
So much of our society here in the U.S. focuses on youth, and most companies follow suit. To be honest, it boggles my mind. Older adults have so much to offer. Not only in business, as customers, but as people.
In business terms, I suppose the thought is young people grow into adults and the sooner you capture this audience, the better. The trouble is, most of the time, companies tend to forget about customers once they reach a certain age.
The way I see it, your never too old to follow your dreams. And being an older entrepreneur, especially in this day and age, gives you a unique ability to capture your audience.
Older entrepreneurs are in a very unique and advantageous position.
- You’re smart and savvy
- Know more people
- Business & life experience
- Being an older entrepreneur, you’ve seen trends come and go
- Have an understanding of your peers someone younger doesn’t have
- You’ve been part of (or almost) every age group
- Broad understanding of your customers
- Can tap into a market you understand and isn’t being catered to
Whether you are just starting out, or have a long history in business, there are many ways to start your own business.
Your age isn’t what matters. It’s how willing you are to learn new things, work hard and put yourself out there that really makes the difference.
I’ll be discussing ways to get started in future posts.
In the meantime, I’d be interested to hear what’s holding you back from living the life you’ve always dreamed of.
Leave a comment below and be sure to check back for more of my series on creating your business and the life you want. Or subscribe here so you don’t miss a thing!